Lynnette Khalfani-Cox, The Money Coach®, is a personal finance expert, keynote speaker, and author of 16 money-management books, including the New York Times bestseller Zero Debt: The Ultimate Guide to Financial Freedom. Her latest book, Bounce Back: The Ultimate Guide to Financial Resilience, debuts in 2024. Lynnette has been featured in 3 popular TV commercials and seen on more than 1,000 TV segments nationwide, including television appearances on Oprah, Dr. Phil, The Steve Harvey Show, Good Morning America, The TODAY Show, The Talk, and many more. Lynnette, a former financial news journalist, now co-owns LLC, a financial education company she runs with her husband, Earl Cox.

Together, they offer financial education consulting, financial workshops, training programs, and media spokesperson services for consumer-friendly initiatives. As a subject matter expert on many personal finance topics—including credit and debt, saving and budgeting, paying for college, mortgages and homeownership, and entrepreneurship and wealth building—Lynnette helps organizations of all types develop and roll out high-quality financial literacy programs and campaigns.

She also creates online financial education curricula and content and provides strategic counsel to companies, non-profits, government agencies, or educational institutions that want to launch financial products, services, apps, or other tools.

Before starting in 2003, Lynnette was a Wall Street Journal reporter for CNBC, covering business and personal finance news. Lynnette spent nearly ten years at Dow Jones & Co. Inc. working as a reporter, bureau chief, deputy managing editor, and personal finance editor. Lynnette earned her Bachelor of Arts in English from the University of California, Irvine. She also holds a Master of Arts in Journalism from the University of Southern California and a Certificate in FinTech (Financial Technology) from Cornell University. 

Lynnette is a native of Los Angeles who spent 20 years on the East Coast but now lives in the greater Houston area with her husband, Earl. Together, they are the proud parents of three children, including two recent college graduates and one college-bound teenager.