Why Marketing Is The Key To Sustainable Business Success

Businesses without marketing strategies may save money, but they operate at a distinct disadvantage.

Why companies, businesses and entrepreneurs market in CORE Magazine

CORE Magazine is more than a publication with articles and illustrations covering business, leadership and sports. Our REal business is marketing! We help businesses grow by turning words and graphics into clients, customers and sales. The digital editions of CORE Magazine are released quarterly and formatted identically to our print versions.

While it’s possible for a company to sell products directly to the public, using marketing tactics increases product awareness and makes the product visible to a larger audience, which increases sales and revenue. Marketing can identify shifts in buying behavior, and CORE Magazine is a hub for businesses looking to widen their territory.

Two Major Effects of Marketing

Marketing primary effect is brand establishment for growth within your target market segment, and the second is the discovery of new secondary markets and the development of customer loyalty and defense against competition.

Inside CORE Magazine 

Each publication will include discounts and savings on merchandise, brand products, equipment, special events, restaurants, services and life essentials.

  • Our digital publications include URL (Uniform Resource Locator) links to our advertisers, giving our subscribers and readers direct at-your-fingertips access to your business, products and services.
  • The printed versions, which are pre-ordered and printed on demand, feature the same advertisements and give readers access to the same opportunities to your valuable advertising messages and special offering.

The three general advertising objectives are to inform, to persuade and to remind customers about your products and services, and to showcase their competitive benefits.

Every issue of CORE Magazine feature five recurring story topics:

  • Ball2Business showcasing a former athlete who has championed their career and transitioned to the business sector
  • ME2me inspirations written by former athletes and business professionals to their younger selves
  • Champions4Causes in career and philanthropy
  • Champion Digest book club
  • A.P.E.X. Awards nominees – At the Pinnacle of EXcellence – who exemplify champion-level standards

Issues published in the second, third and fourth quarter will feature nominees for our A.P.E.X. Awards. From October through early-December, subscribers will vote on nominees for A.P.E.X. of the Year in the categories of sports, business and leadership, and the three winners will be announced at our annual CORE Awards Gala and featured in our first-quarter issue.

CORE Magazine also will include educational, inspirational, motivational and empowering articles from industry experts and contributors on business-related topics, sports, upcoming events, and special reports.

CORE Magazine offers its readers a unique blend of professional expertise, inspirational and motivational profile stories, in-depth analysis and high-standard trusted brand advertisements that save our readers money and enhance their professional growth. Our multilevel marketing system yield positive returns by connecting advertisers to its like-minded target audience. <<< suggest deleting this; sound like a pyramid scheme

A History Lesson on Now, Later and Never

With many businesses and entrepreneurs going through rough times dealing with the current COVID-19 market crash, the unknowns of what the post-COVID-19 marketplace will look like has placed a level of fear and uncertainty among business owners. Those unsettling feelings have decision-makers raising the million-dollar question: Should we cut back on marketing during this downtime for business? History tells us no. Some of the world’s most successful companies either started during a recession or, worse, in the 1929 Great Depression.

Jumping ahead to the seesaw 1970s, the economy was up and down most of the decade. But this is also when Bill Gates and Paul Allen started Microsoft.

In tough times, great brands become greater by increasing their marketing budgets. 

Quick question. What do GE, Disney, Hewlett-Packard and Microsoft have in common? They were startups during steep declines in the U.S. and world economies. G.E., for example, was founded during an economic panic in 1873. Hewlett-Packard was founded during the Great Depression.

These companies all invested in different forms of marketing, including traditional advertising, as well as public relations strategies. Gates, specifically, was a big supporter of PR marketing content creation. It helped the company survive those tough times – and also thrive!

But here is what is believed to be the most powerful example of how a company increased its marketing budgets during a down period to get ahead of its competitors. It’s all about Kellogg’s and Post Cereals.

Before the Great Depression, C.W. Post was the dominant player in the breakfast cereals industry. The company was founded in 1895 and acquired one company after another before the Depression hit. Post was way ahead of Kellogg’s, which was viewed as a small rival.

Post was comfortable it would maintain its leadership position throughout the Depression, but the company also realized that costs had to be cut. First on the chopping block, as happens so frequently, was the marketing budget, which Post slashed considerably.

Kellogg’s took a different approach. The company devoted as much of its resources as possible to marketing. Because the prices of Post and Kellogg cereals were about the same, increased marketing led more people to purchase Kellogg’s brands, if for no other reason than to try it. Many not only liked Kellogg’s, but also preferred it.

Slowly, Kellogg’s overtook Post Cereals.

What happened next was even more significant. There was a great deal of customer loyalty in those days. Consumers who tried Kellogg’s cereals and liked them continued to purchase them when the economy improved. Few went back to the Post Cereals brand, and Kellogg’s marketing made consumers think they had made the right decision.

Since the late 1930s, Kellogg’s has been the leading cereal company in the United States, and Post Cereals has never caught up.

This is viewed as one of the most important examples of the need to market during difficult economic times and not cut back. However, there were many more examples. Many companies, if not most, decided to wait out the Depression. They stopped marketing altogether. Guess what?  Most of them were never heard from again.

The takeaway, as blunt as it may sound, is this: The savvy companies that rang up the most sales when the economy was struggling found ways to increase their marketing budgets – not decrease them. It worked.

You need to really, really think about this if your company is considering cutting back on advertising during this rough period in our nation’s history.

CORE Magazine advertising space is a premier marketing platform that reaches millions of money-wise consumers, business owners and growth-mindset individuals. Our companies, entrepreneurs and vendors recognize that the growth opportunities for capital gains are exceedingly worth the time and capital commitment needed to get their products and services to the marketplace. The magazine’s Marketing Analytical Team uses multi-level measurable metrics that quantifies and tracks the reach and monetary impact of your advertising investment.

Wrap Up

Marketing is important because it allows businesses to maintain long-lasting and ever-present relationships with their audiences. It is not a one-time fix, rather it is an ongoing strategy that helps businesses flourish. It engages, and customer engagement is the heart of any successful business.

Without proper marketing, your business cannot have a lasting impact. Marketing gets the word out about your business. It allows you to connect with potential customers and inform them of all the services you offer. It boosts sales, helps you construct a client-base and helps you make your mark on the world.

Our goal is simple: create a direct line market to the end-user. We are the CORE growth you need – and want – to brand, rebrand and keep your business ascending.

Click on the link below to sign up today for one of our annual advertising and marketing plans, and save 10% when you mention this article.

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Don’t delay. Take action today!

Bo Porter,
Founding President & CEO

About the Author

Bo Porter

Bo Porter has more than 27 years of MLB experience as a player, coach, manager, front office executive and broadcast analyst. He is a proven leadership coach for high-profile executives and elite leaders in the sports industry. As a business development consultant, Bo provides tangible value by helping companies improve profit margins, and he’s a change agent for organizations looking to enhance, reboot or pivot their strategic plan. He understands the value of team building, the challenges facing athletes when they transition to life after sports and the value add of transformational leadership. Known as the “Coach of Champions,” Bo has coached, mentored, guided and influenced countless others to reach their full potential en route to championing their lives. Using his vast professional experiences, Bo has developed a holistic platform and become a force for all that is good. He’s the founding president and CEO of CORE Magazine, a digital and print-on-demand quarterly periodical reaching millions of growth mindset readers in business, sports, leadership, philanthropy and marketing. Aspiring leaders register for his Champions of Leadership Program to successfully navigate the ever-so-important world of sustainable excellence in business, and athletes at all levels utilize The END GAME Bridge to Excellence to prepare for life after sports. Bo also is a highly sought keynote speaker and author. Read his books, subscribe to his podcast and follow him on the social media platforms below:

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