Sandra L. Richards is a Managing Director at Morgan Stanley. She is Head of Global Sports & Entertainment and Segment Sales & Engagement with the Firm’s Wealth Management division, based in Purchase, NY. She plays a significant role in the growth of the GSE unit and its strategic leadership for over 200 Financial Advisors with the Global Sports & Entertainment Director/Associate Director designation, as well as the NFLPA Registered Institutional Player F.A. designation in the Firm’s Wealth Management business. Working with national and regional management teams, Sandra leads with a strategic, targeted, and creative approach to engaging high and ultra-high-net-worth clients and expanding Morgan Stanley’s brand presence via experiential events, sponsorships, social media campaigns, and dynamic content.
Sandra was named a MAKER @ Morgan Stanley in 2015 and has been recognized with numerous awards for her professional accomplishments, including, Variety’s Women of Impact List in 2019, The Network Journal’s 25 Influential Black Women in Business Award in 2018, The New York Women’s Chamber of Commerce 2018 Women of Excellence Honoree, and the 2018 Vanguard Award Recipient from the Seton Hall Black Alumni Association. In June 2022, Sandra received an honorary Doctor of Humane Letters from Medgar Evers College, CUNY, alongside NBA legend and longtime friend Earl “The Pearl” Monroe – and in August, was named by Crain’s New York Business as one of 2022’s Notable Women in Sports.
Holding numerous roles in her 15 years with the Firm, Sandra joined Morgan Stanley in 2007 on the Diversity & Inclusion team for the Global Wealth Management Group.
Before joining Morgan Stanley, Sandra spent five years at the Jackie Robinson Foundation, where she spearheaded national fundraising, sponsorship, and marketing campaigns as Director of Corporate and Foundation Relations.