Ayesha Coker is a name that every aspiring businesswoman should know. She is a true trailblazer and a champion for diversity and inclusion. As the Vice President of Marketing for Porsche Cars North America, Inc., Coker has made history as the first African American and woman of color to join the company’s Executive Committee.
Coker’s journey to the top has been nothing short of remarkable. She began her career at Porsche in 2010 as an experiential brand event manager and has since held various roles within the company. Today, she oversees several areas of the business, including experiential brand marketing, strategic partnerships, sports marketing, motorsport, and the Porsche Club of America in the U.S.
Coker’s achievements are a testament to her hard work, determination, and perseverance. She has proven that success is possible for anyone, regardless of race or gender. Her story inspires young women everywhere who dream of breaking barriers and achieving great things.
Before joining Porsche, Coker worked for several automotive marketing companies, including Merkley and Partners and GMR Marketing. She holds a Bachelor of Science in Fashion Merchandising from the University of Maryland Eastern Shore and an Associate Applied Science in Advertising and Integrated Marketing Communications from the Fashion Institute of Technology.
Coker’s impact on the automotive industry cannot be overstated. She is a true game-changer who has redefined what it means to be a successful businesswoman.