Itika Oldwine-Grimble is a wife, mom, and the owner of OldVine Florals and OldVine Fragrance. As its founder, she came up with the name OldVine as a play on Itika’s maiden name, Oldwine. She is a native of California, born and raised in the San Francisco Bay Area. Oldwine attended UCLA for undergrad and the University of Chicago for grad school. After finishing her studies, she was hired to work for The Oprah Winfrey Show before returning to LA in 2012. It wasn’t until then that she unleashed her passion for floral design.
A love for flowers matched with an entrepreneurial spirit birthed Oldvine Florals located in the heart of downtown LA’s Old Financial District. Just blocks from the historic Los Angeles Flower Market, Southern California’s premier indoor flower marketplace, founder Oldwine, established Oldvine Florals in 2017.
The inspiration to launch her very own floral company came while working under famed Los Angeles-based floral designer Eric Buterbaugh. After two incredible years at Eric Buterbaugh Design, Oldwine launched her business as a vessel for her point of view on blooming creations and to give a modern twist to the flowery landscape of LA. In addition to running a full-service floral boutique, she launched Oldvine Fragrance – the first luxury fragrance company created and owned by an African-American female florist.
Throughout her career, she has had the opportunity to develop breath-taking floral installations for some of the world’s most discerning brands, such as Cartier, Ferragamo, Dior, Alexander Wang, and Louis Vuitton. Oldwine believes that flowers are not only a thing of beauty but, in addition, they also solidify a mood and are a direct reflection of one’s taste.