Alexis Kerr is vice president of Mahogany, the beloved Hallmark brand that has built a relationship of trust with the black community by honoring, celebrating, and supporting emotional connections among black families, friends, and loved ones for more than 30 years. In this role, Alexis elevates how consumers see and experience the brand and is expanding Mahogany into new spaces in the marketplace.
Alexis’ passion for creating a meaningful connection for the black community brought her to Mahogany, and since 2021, she has expanded the presence and conversation of the brand into new categories and across a variety of touchpoints. Some of her notable work includes the launch of an all-new Mahogany.com website, which features a writing community that centers on the voices of black women who uplift and empower one another and also serves as a marketplace where shoppers will easily find Mahogany products. In addition to managing experiential and social media for the brand, she is leading a partnership with Crown Media Family Networks that will bring Mahogany to life on television in 2022.
Before joining Hallmark, Alexis spent nine years with General Motors in various roles. In her last role as Head of Multicultural Marketing at Cadillac, she led the brand’s efforts to increase opinion, consideration, and market share by 40% amongst diverse consumers. She also managed Corporate Social Responsibility and Music efforts, which were directly aligned to the brand’s global marketing strategy. She served as strategic lead for internal and external efforts around the Diversity Equity and Inclusion for the brand. A career highlight includes working closely with Academy Award-winning filmmaker Spike Lee to oversee the creative execution of the 2021 Cadillac Escalade reveal short film, the most significant reveal in Cadillac’s history.
Before that, the New York native served as the luxury brand’s Head of Operations of “BOOK by Cadillac,” the first-ever mobility start-up in the industry’s subscription service space. Alexis also spent time in the UAE. While there, she created and led the Customer Experience team in General Motors Middle East Operations, managing Dubai’s expansion of culture throughout the entire organization. This experience led her to train the dealer body of eight Middle Eastern countries.
Before joining General Motors, Alexis managed a Business Development portfolio at Delphi exceeding $750 million. Kerr holds an undergraduate degree in both Engineering and Computer Science from Kent State University. She also has an MBA in Marketing from Central Michigan University.
In her personal time, Alexis indulges in various activities, from jewelry making to blogging. She is also an avid traveler, having visited more than 60 countries. Service is a central theme in her life – she has mentored young girls, served as Deacon at Hartford Memorial Baptist Church and sits on several boards, including the Knight Foundation in Detroit, “EarlyStart” (formally United Inner City Services), and the Greater Kansas City Chamber’s Executive Women’s Leadership Council. She is a proud member of Alpha Kappa Alpha Sorority.