Over the past 26 years, Dr. Marc Williams has been widely regarded as a sports marketing pioneer and worked for three of the largest sports brands in the world: Champs Sports, Footaction, and Reebok. Being instrumental in many firsts for the sports retail industry, he is also considered one of the leading educators in the world in sports marketing, Esports, and education. Dr. Williams earned his Master’s in Sport Management and an MBA from the University of Massachusetts, and a Doctorate in Education from West Virginia University.
He is credited with signing hip hop legend, Eve, to be the first hip hop artist to have an apparel deal with a sports retail outlet. Significantly impacting the generation of hip hop culture, Dr. Williams also negotiated sports retail’s first product placement agreement with the video game publisher, Activision/Blizzard in their 2003 award-winning “Streethoops” basketball game. He was also the co-creator of “The AND1 Mix Tape Tour,” a partnership in conjunction with Athletic Retailer Footaction and Basketball footwear brand; AND 1.
Placing in a positive imprint on America’s superstars, Dr. Williams worked with several prominent sports and entertainment icons, such as Michael Jordan, Beyoncé, Jay Z, Aaliyah, Venus Williams, 50 Cent, Allen Iverson, Maroon 5, and Will Farrell to name a few.
During his tenure at Champs Sports, he was in charge of marketing, advertising and managed the company’s partnerships. Dr. Williams led a team that created college football’s “Champs Sports Bowl” that featured NCAA teams in the ACC & Big East with a bowl game payout of $4.25 million for each team. He negotiated product placement in over 120 music videos, 75 feature films including Oscar award-winning film “Sideways” and 69 video games.
The Esports Observer named Dr. Williams the #2 story of 2020 in their annual “Top Five stories of Year” issue. Most recently, he was selected as one of the Top 25 Black Educators in Miami. Today, Dr. Williams is the Asst. VP of Innovation & Technology, and Associate AD at Jarvis Christian College.